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Yarona FM
Yarona FM is a radio station based in Gaborone Botswana with a core broadcast audience of youth (age 14), with a spill out to ages 35. The radio station started its 24 hour broadcast on August 22, 1999, and at first was primarily a local broadcaster within Gaborone ( the capital city of Botswana) covering a radius of 50 km from its central transmitter. In June 2007 the station was offered a national broadcast license by the Botswana Telecommunications authority and began a national rollout covering Botswana's major centres: Lobatse, Mahalapye, Serowe, Palapye, Selibe Phikwe, Francistown and Maun. ==Brand== From its conception, Yarona FM has identified itself with the "freshest" and newest songs, targeted towards Botswana's urban youth audience. Its initial tag lines were "Re tswhere vibe": setswana for "we've got the vibe" and "blazing GC's most rocking tunes". When the station went national in 2008, the tag line changed to "Live the music". Yarona FM is a positive, upwardly mobile forward thinking brand that encapsulates the aspirations, style, language, lives and future of the Youth of Botswana.
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